Thursday, August 11, 2011

Wilderness Medicine, Beyond First Aid, 5th Edition

Wilderness Medicine, Beyond First Aid, 5th Edition Review



You and your group are on the adventure of a lifetime, far from civilization, surrounded by wilderness. Someone gets hurt or sick. What do you do? With Dr. William Forgey's comprehensive Wilderness Medicine: Beyond First Aid in hand, you can recognize, assess, and treat many kinds of medical emergencies. This illustrated text is essential reading for anyone from trip leaders, guides, and search and rescue groups to EMTs, paramedics, and physicians who must provide immediate care when access to a medical facility is difficult or impossible. Learn how to survey, assess, and stabilize the victim and the medical situation, what questions to ask to gain necessary vital information, how to manage physical symptoms as well as care for wounds and orthopedic injuries and much more.


Wednesday, August 10, 2011

The 2011-2016 Outlook for Antiseptic First Aid Liquids in India

The 2011-2016 Outlook for Antiseptic First Aid Liquids in India Review



This econometric study covers the latent demand outlook for antiseptic first aid liquids across the states, union territories and cities of India. Latent demand (in millions of U.S. dollars), or potential industry earnings (P.I.E.) estimates are given across over 5,000 cities in India. For each city in question, the percent share the city is of it's state or union territory and of India as a whole is reported. These comparative benchmarks allow the reader to quickly gauge a city vis-a-vis others. This statistical approach can prove very useful to distribution and/or sales force strategies. Using econometric models which project fundamental economic dynamics within each state or union territory and city, latent demand estimates are created for antiseptic first aid liquids. This report does not discuss the specific players in the market serving the latent demand, nor specific details at the product level. The study also does not consider short-term cyclicalities that might affect realized sales. The study, therefore, is strategic in nature, taking an aggregate and long-run view, irrespective of the players or products involved.

This study does not report actual sales data (which are simply unavailable, in a comparable or consistent manner in virtually all of the cities in India). This study gives, however, my estimates for the latent demand, or the P.I.E., for antiseptic first aid liquids in India. It also shows how the P.I.E. is divided and concentrated across the cities and regional markets of India. For each state or union territory, I also show my estimates of how the P.I.E. grows over time. In order to make these estimates, a multi-stage methodology was employed that is often taught in courses on strategic planning at graduate schools of business.


Monday, August 8, 2011

Outdoor Medical Emergency Handbook: First Aid for Travelers, Backpackers, Adventurers

Outdoor Medical Emergency Handbook: First Aid for Travelers, Backpackers, Adventurers Review



The essential guide to emergency medical procedures away from home.

The Outdoor Medical Emergency Handbook provides easy-to-follow advice on how to prevent, treat and care for illnesses and injuries while outdoors or traveling. Using accurate drawings and a step-by-step format, the authors describe how to effectively assess a situation and what actions to take.

The book covers:

  • Planning and pre-departure tasks, expeditions with children, examining a casualty, medical kit design
  • Resuscitation ABCs, loss of consciousness, heart attack, diabetic emergencies, choking
  • High altitude sickness, hypothermia, dehydration, animals and insects, drowning
  • Wounds and bleeding, neck and spinal injuries, abdominal injuries, fractures, treating pain
  • Neurological and psychological disorders, infectious diseases, overdoses, poisoning
  • Emergency chest decompression, injections

    With its at-a-glance design, pack-ready format and waterproof cover, the Outdoor Medical Emergency Handbook is essential equipment for anyone traveling, whether camping with the family or making a solo assault on the Himalayas.


  • Saturday, August 6, 2011

    First Aid for the Emergency Medicine Boards (FIRST AID Specialty Boards)

    First Aid for the Emergency Medicine Boards (FIRST AID Specialty Boards) Review



    An "insider's guide" for success on the Emergency Medicine written board and in-service exams written by residents and junior faculty.

    First Aid for the Emergency Medicine Boards presents time-strapped emergency medicine residents (taking annual in-training exams or the end of residency board certification exam) and practitioners (renewing their certification) with a concise resource presenting quick, frequently tested, high-yield facts based on the most recently administered in-service and board exams. It is a complete review of emergency medicine topics tested on the written board exam. Approximately 125 clinical images and algorithms enhance the text. Margin notes reinforce key points. A chapter on preparing for the emergency medicine board exam provides helpful advice on scheduling study time, how to register for the exam, and what to expect on exam day.


    Friday, August 5, 2011

    The 2009 Report on Antiseptic First Aid Creams, Sprays, and Wipes: World Market Segmentation by City

    The 2009 Report on Antiseptic First Aid Creams, Sprays, and Wipes: World Market Segmentation by City Review



    This report was created for global strategic planners who cannot be content with traditional methods of segmenting world markets. With the advent of a "borderless world", cities become a more important criteria in prioritizing markets, as opposed to regions, continents, or countries. This report covers the top 2000 cities in over 200 countries. It does so by reporting the estimated market size (in terms of latent demand) for each major city of the world. It then ranks these cities and reports them in terms of their size as a percent of the country where they are located, their geographic region (e.g. Africa, Asia, Europe, Middle East, North America, Latin America), and the total world market.

    In performing various economic analyses for its clients, I have been occasionally asked to investigate the market potential for various products and services across cities. The purpose of the studies is to understand the density of demand within a country and the extent to which a city might be used as a point of distribution within its region. From an economic perspective, however, a city does not represent a population within rigid geographical boundaries. To an economist or strategic planner, a city represents an area of dominant influence over markets in adjacent areas. This influence varies from one industry to another, but also from one period of time to another.

    In what follows, I summarize the economic potential for the world's major cities for "antiseptic first aid creams, sprays, and wipes" for the year 2009. The goal of this report is to report my findings on the real economic potential, or what an economist calls the latent demand, represented by a city when defined as an area of dominant influence. The reader needs to realize that latent demand may or may not represent real sales.


    Thursday, August 4, 2011

    Emergency Essentials Tips for Preparedness: Quick and Easy-To-Use Information on Food Storage, First Aid Andemergency Preparedness to Safeguard Your F

    Emergency Essentials Tips for Preparedness: Quick and Easy-To-Use Information on Food Storage, First Aid Andemergency Preparedness to Safeguard Your F Review



    Quick and easy-to-use information on food storage, first aid, and emergency preparedness to safeguard your family. Topics include how to store and treat water, the basics of first aid, and how to prepare for weather-related emergencies and disasters. Each section contains valuable information, insights, and how-to tips on creating a customized preparedness plan for you family.


    Monday, August 1, 2011

    Solo's Field Guide to Wilderness First Aid

    Solo's Field Guide to Wilderness First Aid Review



    The SOLO Field Guide to Wilderness First Aid, Beyond the Golden Hour, 2nd ED is the textbook that accompanies the two day course of the same name. The Wilderness First Aid (WFA) course was created out of the direct experience of the founders of SOLO, the famous outdoor school that teaches wilderness medicine all over the world, and is designed for the outdoor enthusiast . Whether hiker, climber, skier, kayaker, canoeist, or sailor, this course is for the adventurous who may find themselves away from immediate help and may have to rely on their own skills to survive and thrive if an emergency should arise.

    First offered in 1974 under the name of the Mountain Rescue Seminar, the course became Backcountry Medicine, and eventually Wilderness First Aid. The course has continued to evolve over the last 33 years, through over a thousand programs, and more than 50,000 students.

    This book is intended to be a true field guide that SOLO students can carry with them throughout their training and to use as a reference later. This book was designed specifically to compliment the instruction in the SOLO Wilderness First Aid course and is not intended for self-instruction.

    Proceeds of sales of this book go directly to support SOLO programs.